Trademarks are adjectives.
Always use a trademark as an adjective, accompanied with the appropriate noun. Because they are adjectives (identifying or descriptive words), trademarks cannot be pluralized or possessive. Nouns that commonly accompany the WALKING FLOOR trademark include: System, material handling technology, unloader, conveyor, equipment, etc.
Do not alter a trademark.
Always use the proper spelling and always use trademarks and logos in the manner they were intended to be used. In addition to the name, many logo-type styles are trademarked. Therefore, do not change logos in any way, including fonts.
Most prominent use.
The trademark symbol is required for prominent uses. This includes titles, headlines, labels, brochures, signage, web sites, data sheets, estimates, etc.