| Trademarks
Usage Guidelines
The WALKING FLOOR trademark can be
used only when describing specific material
handling systems designed and manufactured by
KEITH Mfg. Co. It is not appropriate to use
the WALKING FLOOR trademark to describe
any other system. KEITH and WALKING FLOOR
are the registered worldwide trademarks of KEITH
Mfg. Co. As intellectual property, they are
valuable assets to the corporation and its affiliate
companies. Trademarks must be used properly.
We request that these guidelines be followed
for all uses of trademarks.
Rules
for Proper Trademark Use
Trademarks are adjectives.
Always use a trademark as an adjective, accompanied
with the appropriate noun. Because they are
adjectives (identifying or descriptive words),
trademarks cannot be pluralized or possessive.
Nouns that commonly accompany the WALKING
FLOOR trademark include:
System, material handling technology, unloader,
conveyor, equipment, ect.
Do
not alter a trademark.
Always use the proper spelling and always use
trademarks and logos in the manner they were
intended to be used. In addition to the name,
many logo-type styles are trademarked. Therefore,
do not change logos in any way, including fonts.
Most
prominent use.
The trademark symbol is required for prominent
uses. This includes titles, headlines, labels,
brochures, signage, web sites, data sheets,
estimates, etc. |
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First
use in copy.
The trademark symbol is required on the first
use of the trademark in the body copy, even
if the symbol has been used in accordance with
the most prominent use rule.
Trademark
ownership notice.
The trademarks held by KEITH Mfg. Co. should
be properly noted in a trademark legend no smaller
than 6-point type size. It typically appears
at the end of a document or advertisement or
on the back page of a brochure or flier. Although,
it may placed in other locations.
Proper
Trademark Attribution
Trademark ownership is usually noted in two
ways:
1. Use of a trademark symbol (®
and ™) after the trademark.
Superscript fonts are preferred, but if unavailable,
please use parenthesis: (R) or (TM).
2. The following ownership notice should be
included:
KEITH & WALKING FLOOR are registered
worldwide trademarks of KEITH Mfg. Co.
If you have questions regarding trademark usage,
please contact the KEITH Mfg. Co. Media Department:
mediadept@keithwalkingfloor.com
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